Restaurant Guest CRM
Know every guest. Personalise every visit. Increase repeat revenue.
Third-party platforms take your orders and keep the customer data. Growtality automatically builds guest profiles from reservations, orders, preferences and interactions—helping your team deliver memorable experiences that turn first-time diners into regulars.
WHY MOST RESTAURANTS HAVE NO CRM
The data exists. You just can’t access it.
Every time a guest books, orders, or visits — data is created. The question is who captures it and who owns it.
Platform orders generate zero customer data for you
Booking or delivery marketplace capture the customer’s details on your behalf — and keep them. You fulfil hundreds of orders a month and end up with no names, no emails, and no way to reach those customers directly.
First-time guests rarely come back without a reason
Without a way to follow up, most first visits stay first visits. A well-timed message after someone’s initial order or booking is the single most effective way to turn them into a regular with 2.4x higher repeat visits.
Every customer gets the same message — or none at all
Without segmentation, you can’t tell a lapsed regular from a brand-new customer. Every campaign goes to everyone, or more often, to no one because it feels too generic to send.
Guest management happens on a spreadsheet or not at all
Most restaurants track regulars in their head or in a notebook. There’s no system, no history, and no way to hand that knowledge to a new manager or team member.
No idea which customers are actually valuable
You know your busiest nights but not your highest-value guests. Without lifetime value tracking, you can’t identify who deserves a loyalty reward — or who’s about to churn.
CRM FEATURES IN DEPTH
Five capabilities. One guest database.
A complete picture of every guest — built automatically.
Every booking, order, deposit, and visit is logged against a guest profile. Name, contact details, visit frequency, spend, dietary notes, and special occasions — all in one view, available to your whole team.
Auto-created profile from first interaction
Full booking and order history per guest
Dietary preferences and special notes saved
Special occasion tracking — birthdays, anniversaries
Stop sending the same message to everyone.
Segment your guest database by behaviour, recency, value, and occasion — and send campaigns that are actually relevant to each group. A lapsed regular needs a different message from a brand-new customer.
Segment by visit frequency, recency and spend
Filter by dietary preference or occasion type
Dynamic segments — update automatically as guests move between them
Custom segments for your specific use cases
Reach your guests directly. No third party in the middle.
Send targeted SMS and email campaigns from your Growtality dashboard — to the right segment, at the right time, with a clear message. No marketing agency, no external tool, no extra subscription.
SMS and email campaign builder built in
Send to any saved segment or custom list
Campaign performance — open rates, click-throughs, conversions
Scheduled sends for optimal timing
Marketing that runs while you’re in service.
Set up automated campaigns once — win-backs, birthday messages, post-visit follow-ups — and Growtality sends them at exactly the right moment. No manual work required after initial setup.
Win-back triggers for lapsed guests
Post-visit follow-up with return incentive
Birthday and anniversary automation
Milestone rewards — 5th visit, £500 spend and more
Know which guests are worth the most — and keep them.
Growtality calculates guest lifetime value automatically across all orders and bookings. See your highest-value regulars, identify guests at risk of churning, and make smarter decisions about where to invest your retention budget.
Lifetime value calculated per guest automatically
Average order value and visit frequency trends
Churn risk flagging for declining regulars
Revenue contribution per customer segment
How Growtality Guest CRM Works
01
Capture
Connect reservations, orders, and guest interactions.
02
Understand
Automatically build rich guest profiles.
03
Personalise
Remember preferences, celebrations, and dietary needs.
04
Re-engage
Send targeted campaigns that bring guests back.
05
Grow
Increase repeat visits and lifetime value.
Every guest interaction becomes actionable
This is what it looks like when your restaurant actually knows its guests.
Growtality builds these profiles automatically from every booking, order, and visit — no manual data entry required.
THE DIFFERENCE IT MAKES
Sound familiar?
Most restaurants manage guests on gut feel and good intentions. Here's what that actually costs.
Average commission lost per order on 3rd-party platforms
5 tools → 1 platform
Bookings, ordering, CRM, website & AI in one place
Free trial — no card required
Still have questions?
We’ve answered the most common ones so you can choose the right plan without overthinking it.
How is Growtality different from traditional restaurant CRMs?
Most CRMs are built for sales teams and retrofitted for hospitality. Growtality is built specifically for restaurants — which means guest profiles are created automatically from bookings, orders, and visits, with no manual data entry required. You get visit frequency, lifetime value, dietary notes, and behavioural segments out of the box, alongside your smart bookings, direct ordering, and AI tools in the same platform. There's no separate CRM subscription, no integration to maintain, and no data sitting in a third-party system you don't control.
Who owns my guest data — and can I export it if I leave?
You own it entirely. Every guest profile, order history, contact detail, and behavioural segment belongs to your restaurant — not to Growtality. You can export your data at any time. Unlike third-party platforms such as Uber Eats or Deliveroo, which capture your customers' details on your behalf and keep them, Growtality exists to give you that data and put it to work for your business. We never sell or share your guest data with third parties.
Is Growtality GDPR compliant? Do I need to worry about data protection?
Growtality is built with GDPR compliance in mind. Guest data is collected through your own direct channels — bookings, online orders, and opt-in marketing — which means consent is captured at the point of interaction. The platform supports the core data subject rights required under GDPR, including the ability to access, amend, and delete guest records on request. You remain the data controller; Growtality acts as your data processor. If you have specific compliance requirements or are operating across multiple jurisdictions, our team can walk you through how the platform handles your setup.
Do guests need to sign up or opt in for profiles to be created?
No — profiles are built automatically from the interactions guests already have with your restaurant. When someone makes a booking, places a direct order, or provides their details at the point of interaction, a profile is created or updated without any friction for them or extra steps for your team. For marketing campaigns — SMS, email, win-backs — guests do need to have provided contact details and appropriate consent, which happens naturally through your booking and ordering flows.
Can I segment guests for targeted marketing campaigns?
Yes. You can segment your guest database by visit frequency, recency, average spend, dietary preference, occasion type, and more. Segments update dynamically as guest behaviour changes — so a lapsed regular automatically moves into your win-back segment without you managing it manually. SMS and email campaigns can be sent directly to any segment from within your Growtality dashboard, with open rates, click-throughs, and conversions tracked in one place.
Can my staff see guest preferences before service?
Yes. Every guest profile is visible to your whole team from the moment it's created. Dietary requirements, seating preferences, past orders, and special occasions are all accessible before a guest arrives — so your staff can deliver a personalised experience without asking the same questions on every visit. There's no separate login or tool to check; it's part of the same dashboard your team already uses for bookings and orders.
Can Growtality connect with my existing reservation or POS system?
Growtality includes its own smart booking and reservation system, so there's no third-party reservation integration needed — bookings, guest profiles, orders, and CRM data all live in one place automatically. For POS connectivity, our team can advise on your specific setup during onboarding. If you're currently using a separate reservation tool, our onboarding team will walk you through the transition, which most restaurants complete within two business days using our Done-For-You setup option.
Is Growtality suitable for independent restaurants as well as groups?
Yes. Growtality is designed to work for single-site restaurants and multi-location groups. Independent restaurants get a full guest CRM, smart bookings, and direct ordering without needing a dedicated tech team to run it — most owners self-onboard in around 30 minutes. Restaurant groups get multi-location guest data, centralised management, and the ability to run campaigns across all sites from one dashboard. Enterprise pricing is available for groups with specific volume or integration requirements.